Lutz critical of commercials
Ad Age is reporting that GM's vice chairman Bob Lutz "crapped all over" many of the ad campaigns GM is using for it's four brands.
Cadillac's ads are too dark, Chevy's ads (which haven't run yet) are too lifestyle-ie, and Buick's ads (the beach photo shoot) are simply stupid, according to Ad Age, which had some good inside information in their story.
While Ad Age may not care to see clients demanding better products, I think it's high time carmakers demanded more from the people they're paying millions and millions to. GM has been bashed for quality problems -- which in many vehicle's its corrected. The interiors of some of GM's new vehicles are world class. Shouldn't GM demand the same quality from its ad companies that its customers demand from it?
It also mentions that Lutz tore into the ad groups and then jetted off to the Caribbean.
How else was he supposed to get there? Take the St. Lawrence Passage?
Personally, I like the Cadillac ads, haven't seen the Chevy spots and couldn't agree more with Lutz on the Buick LaCrosse spots out there. (You're never going to convince someone from California to buy a LaCrosse, why pretend they're drooling over it.)
You sell cars by making good cars and the LaCrosse is much better than the ad demonstrates.
Take a look for yourself:
