Category: Chrysler Business Plan
Posted by Robert Snell (The Detroit News) on Wed, Nov 4, 2009 at 6:02 PMCEO: Don't worry, be happy
Chrysler CEO Sergio Marchionne just finished speaking, ending a more than eight-hour event outlining the automaker's five-year business plan.
His closing comments mixed an appreciation for singer Bobby McFerrin (whose songs, drawn from Marchionne's personal music collection, were played inside the design dome all afternoon) and Machiavelli, the Italian philosopher.
Marchionne summed up the five-year plan this way: "When all is said and done, it is a commitment to building an enterprise of men and women of virtue."
